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Jeff Cuellar, Chief Executive Officer, Sixthman: Music Festival Experiences at Sea

  1. Jeff Cuellar, Chief Executive Officer, Sixthman: Music Festival Experiences at Sea Paul C. Thornton 1:06:59

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Hello, passionate cruisers! This is Paul and this week on The Joy of Cruising Podcast; I am delighted to welcome Jeff Cuellar, Chief Executive Officer, Sixthman, which offers Music Festival Experiences at Sea. I Love all my guests, but Jeff is a particularly coveted one because as many of you know, I love theme cruises and thinks ever regular cruiser should put one on their Bucket List. Those of you who read The Joy of Cruising know I have long been enamored of theme cruises and in that book wrote an entire section on theme cruising. I featured a number of examples of theme cruises and tried to include Sixthman given their importance in theme cruising. It was not to be, but today I am excited and grateful to present its CEO.

 

Jeff Cuellar has over 20 years of experience in the Entertainment business space, and he offers a unique perspective on the industry–both on land and sea. Jeff assumed the role of CEO of Sixthman in early 2024 and was recently named a Pollstar Impact 50 Honoree for his combined skills of leadership, entertainment and cruise line hospitality. Jeff spearheads Sixthman's creativity with events such as the Chefs Making Waves cruise occurring this November, with Food Network Chefs Bobby Flay, Scott Conant, Ayesha Nurdjaja and more on board.

Check out Sixthman’s upcoming events here: http://www.sixthman.net/festivals

 

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Paul C. Thornton started writing at 58 years old incited by the task of delivering a father-of-the-bride speech at his daughter’s wedding. Told to talk about memories of Kina growing up; among Disney trips, high school sports, proms, and first boyfriends, Paul divulged the most powerful memory of all, when Kina was six and his life changed forever. At the end of the talk—as they say—"there wasn’t a dry eye in the house.” It was both liberating and cathartic to release secrets that had tortured Paul for 30 years. Needing to hold on to that feeling of release and empowerment, when he returned to his hotel Paul started his memoir, provocatively titled White Man’s Disease.

Paul’s just completed book, The Joy of Cruising Again, is his fourth; the third in The Joy of Cruising trilogy, and follow-up to the fun, upbeat, award-winning The Joy of Cruising, and Cruising Interrupted. The Joy of Cruising Again is the finale of the series but Paul won’t give up his passion. Besides continuing to cruise as much as possible, Paul hosts The Joy of Cruising Podcast, a weekly conversation with one of the dozens of passionate cruisers featured in the books and other global cruise personalities.

The cruise-themed books are a stark departure from Paul’s debut: White Man’s Disease, a memoir described as “gripping and inspiring” in the press release announcing it as the winner of the North Street Book Prize for Memoir and Creative Nonfiction about Paul’s harrowing brush with death, the journey of recovery from trauma, resilience and ultimately transformation. White Man’s Disease is at once poignant, sad, tragic, funny, and compelling. (And, if I could get a dollar for everyone who asks what White Man’s Disease means, I would be a wealthy man!) Despite their very different subjects, at the heart of White Man’s Disease and The Joy of Cruising Trilogy is passion and how passionate people do wondrous things. Paul just started a sequel to White Man’s Disease; a fun, and hopefully inspirational tale called Gracefully. In addition, he is planning a podcast series that deconstructs White Man’s Disease.

Paul is originally from Brooklyn and Long Island, New York. After serving in the US Army and simultaneously earning a bachelor's degree in business, he attained his MBA and then spent concurrently, 17 years in corporate management, and 23 years in small business ownership. After leaving corporate, he started a career in higher ed. He earned a doctorate, attained tenure as a business professor, and subsequently moved into administration in Dean or Executive Director positions before retiring in 2021.

Paul lives in Mooresville, North Carolina with his wife Cheryl and considers cruising with their children and grandchildren life’s ultimate escape. Paul longs to cruise as much as the people he writes about in The Joy of Cruising Trilogy.