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February 23rd, 2026

AI and the Future of Media What Journalists and Creators Need to Know Now // Pete Pachal

  1. AI and the Future of Media What Journalists and Creators Need to Know Now // Pete Pachal Kirsten Graham & Jeanne Willson 22:43

AI and the future of media is evolving fast, and journalists, creators, and communicators need to understand what comes next. In this episode, Pete Pachal breaks down how AI in journalism is reshaping newsrooms, content creation, and audience trust.

We explore how AI is changing media, the role of generative AI in media, and how professionals can start using AI as a thought partner instead of seeing it as a threat. This conversation covers practical AI content strategy, real use cases for AI for journalists, and the growing importance of AI ethics in journalism and AI and media trust.

You will also hear an honest discussion about ChatGPT for writers, Claude vs ChatGPT writing, and the most useful AI tools for media professionals today. From the future of journalism to AI for PR and communications, this episode helps media leaders stay relevant, credible, and competitive.

Hosted by Kirsten Graham and Jeanne Willson, this episode of Six Figure Business Mastery is created to help entrepreneurs and media professionals navigate success in an AI driven world.

Helpful Links:

The Media Copilot

Connect with Pete Pachal

The Marketing VA Advantage

Six Figure Business Coaching

Mastering Online Marketing for Entrepreneurs

Double Your Income with a Marketing VA, even on a tight budget

Jeanne Willson & Kirsten Graham Kirsten Graham & Jeanne Willson, Podcasters, Video Marketers, Outsourcing Specialists

Jeanne Willson and Kirsten Graham are enterprising entrepreneurs, who co-founded Six Figure Business Coaching LLC. They blended Jeanne's marketing expertise with Kirsten's business savvy to empower service-based entrepreneurs. Their innovative programs, (The Marketing VA Advantage and The Podcast VA Advantage), match clients with Marketing Virtual Assistants, to amplify their online presence and strategic marketing plan. Their dedication to mentoring and fostering authentic connections propels their mission forward, creating a supportive community where entrepreneurs can thrive.