Want your book and brand to break past your own audience? 

I sat down with SEO strategist and author Brandon Leibowitz to map the fastest path: guest podcasting. Brandon lays out how stepping onto trusted shows earns the backlinks and third‑party mentions that search engines crave, while also unlocking new readers who arrive pre‑warmed by the host's credibility.

We dig into why backlinks still power rankings, how to turn each interview into an evergreen content engine, and where AI changes the game. Brandon explains the growing split between what Google values and what LLMs like ChatGPT and Gemini surface, and why consistent third‑party coverage now influences both.

You'll hear practical tactics for authors: creating audience‑specific pages on your site, avoiding duplicate content traps, using Google Keyword Planner to validate titles, and funneling readers with smart bonuses and QR codes to build your email list.

Brandon also shares the scrappy methods he used to land 300 shows: simple Google operators to find podcasts with real SEO value, plus directories like Podmatch and Listen Notes. We get candid about self‑publishing his new book, The Power of Guest Podcasting, from editing and formatting hurdles to a last‑minute KDP launch that still hit #1 in Amazon's podcasting category.

If you've wondered whether to start your own show or double down on guesting, this conversation makes the case for building trust first and growing your ecosystem on its back.

Subscribe for more conversations that help writers and creators grow with clear, modern marketing. 

If you found value, leave a quick review and share this episode with an author who needs fresh eyes on their SEO.

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Natasha Tynes Author

I’m a Jordanian-American author and communications professional based in Washington, DC. I run my own digital media agency, Suburban Media Group, where I advise clients on the best digital media practices for their brand. I have over twenty years of experience working as a journalist, writer, and social media manager.

I’m a regular contributor to a number of publications inside and outside the United States. Her work has appeared in the Washington Post, Nature Magazine, Elle Magazine, The Post, Esquire magazine, and Aljazeera, among others.

I have appeared on several TV programs, including Larry King Live, PBS’s Foreign Exchange, Paula Zahn show, CBS’s Morning Show, Scarborough Country, BBC’s Up all night, among others.

I host the podcast, Read and Write with Natasha, where I chat with authors, publishers, and book marketers around the world.

I’m the author of the speculative literary novel They Called Me Wyatt. My short stories have appeared in Geometry, The Timerbline Review, The Markez Review, and Fjords. Here is a link to some of my published work. For media inquiries, speaking engagements, and other questions, send an Email to: [email protected]