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July 6th, 2015

217-A Simple Decision Framework: Costs vs Benefits and the Ben Franklin Close

  1. 217-A Simple Decision Framework: Costs vs Benefits and the Ben Franklin Close Joshua Sheats 9:28

I used to think that everyone knew how to make decisions. Since starting Radical Personal Finance I’ve come to learn that some people don’t have a clear decision-making framework.

Today, I share with you a dirt-simple framework of costs vs. benefits, plusses and minusses. In sales, it’s called the Ben Franklin close.

Use it.

Write it down.

Joshua

Joshua Sheats Teacher, Host, Broadcaster, Entrepreneur

Joshua J. Sheats, MSFS, is the world's leading authority on integrating lifestyle goals and money goals without conflict. He teaches normal people how to seamlessly connect the science of financial planning with the joy of goal achievement.

Joshua is dedicated to helping normal people achieve financial freedom by merging creative (and crazy) ideas from the world of personal finance with the academic integrity of formal financial planning. He simplifies complex money topics and makes boring financial mumbo-jumbo less boring.