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  1. Digital Mastery: Transforming Websites into Business Engines with Ari Krzyzek Matthew Harms 27:36

Join us in this insightful episode as we sit down with Ari Krzyzek, the CEO and Head of Strategy of Chykalophia, a digital consultancy powerhouse.

Ari, also the co-host of the Halo Femtech Podcast, is on a mission to empower FemTech, DTC, and women-led brands to unlock their full potential online. She serves as a branding and UX consultant, supporting fellow female entrepreneurs through prestigious incubators like 1871 Chicago and MATTER.

In their latest book, “Made to Sell: Creating Websites That Convert,” Ari and Peter share invaluable insights on turning your website into a powerful marketing tool. Whether you’re a startup with a one-page site or a thriving retail store, learn the secrets of crafting a website that not only looks good but drives brand success and revenue.

Join us for a chat with Ari.

Support this podcast: https://podcasters.spotify.com/pod/show/pen-podcast/support

Matthew Harms is a New York born and based Ghostwriter and Author Coach. It has been said that everyone has a story to tell, but unfortunately most go through life thinking that theirs will never be read since they lack the ability to construct cohesive and compelling written content into the finished form of a book.

As a life long writer, Matthew has learned from, and adapted, his various experiences in fields such as Finance, Project Management and Real Estate to help those with the desire to help make the world a better place. In the ghostwriting space he prides himself on providing a voice for the voiceless, working with clients who have a message of growth or inspiration that can make the world a better place. As an author coach Matthew partners with aspiring and experienced writers who do not want to have someone else write their story by helping to identify gaps and enhance strengths so they can take their projects to the next level.

Matthew is the author of Grow Up: No, Really and Employed: A Career Readiness Manual, books designed to help people enrich their lives through basic life skills and career readiness training. When he is not focused on helping others, Matthew's other passions are writing works of fiction, both novels and screenplays, and spending time with his children.