A few weeks ago, I dropped a quick marketing tip about creating less content.  That advice might seem counter intuitive when you are engaged in the battles of the content wars.  But the trick is  finding ways to expand your content.  I shared some suggestions on how repurpose your content instead of reinventing the wheel.

Now, I have one more suggestion.  Let AI do the work for you. Don’t get me wrong, I am not advocating you actually publish that very stuffy, or all too bro style content.  Instead, let AI do what it does best.  Summarize transcripts of interviews and meetings.   Create bullet lists, social shares or blog posts from your original content.  Yes, you will still need to rewrite, but at least you have a starting point. 

And my new favorite too is Opus Pro,  which will transform a longer video, into a series of short, binge-worthy clips. 

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LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com