In this episode of Mom to MORE®, Sharon Macey welcomes Gemma Alster, a British content creator who never planned to become an influencer but has built a thriving career through humor and Motherhood. What began as lighthearted videos of her toddler during lockdown, which unexpectedly went viral, turned into the hysterical Stay-at-Home-Baby series and opened the door to an exciting and creative new chapter.
Gemma shares how lockdown motherhood shaped her creativity, how narrating everyday toddler moments resonated with parents worldwide, and how viral success led her to make intentional choices around privacy, boundaries, and building a brand rooted in her own voice. Now a mother of two, she reflects on balancing Family life with a fast growing creator career.
Tune in for an honest conversation about modern motherhood, reinvention, and navigating Growth without losing what matters most.
[00:00] Introduction [02:00] Lockdown motherhood and the decision to stay home [04:55] The idea behind the Stay-at-Home-Baby videos [06:20] Posting for fun and waking up to unexpected virality [08:19] Leaving a traditional job and taking a creative leap [10:13] Navigating visibility and protecting her child’s privacy [12:07] Pivoting content to focus on her own identity [18:06] Balancing motherhood, Marriage, and a growing career [26:04] The importance of support systems and asking for help [29:41] The hidden resume of motherhood and transferable skills [32:52] Humor, influence, and seeing motherhood through a child’s eyes [35:46] Building something of her own beyond social media
Meet my guest, Gemma Alster:
Instagram: @gemmaalster
TikTok: @gemmaalster
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Keep an eye out for episode #57 of the Mom to MORE® podcast where Sharon is joined by Liz Lange, Founder of Liz Lange Maternity who revolutionized maternity wear. Coming soon – you won’t want to miss it ♥
