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Redefining Success: Samantha Yanks on Motherhood, Media & Reinvention

  1. Redefining Success: Samantha Yanks on Motherhood, Media & Reinvention Sharon Macey 43:47

In this episode of Mom to MORE®, Sharon Macey welcomes media strategist, founder, and editorial leader Samantha Yanks. With over 25 years in media including Vogue, Gotham and Hamptons magazines, she now leads Samantha Yanks Creative, co-founded The Connecticut Edit, and is editor-in-chief of Westport, Weston & Wilton Magazine.

In this conversation, Samantha shares how she’s navigated motherhood and career without chasing balance, instead building a life rooted in presence, support, and strong Family values. She also opens up about stepping away during COVID to support her daughter and how that season led to creating something meaningful together.

Tune in for a candid conversation about non-linear careers, motherhood and leadership, resilience through change, and redefining success in different seasons of life.

[00:00] Introduction [02:48] Samantha’s career journey and life in media [04:05] Rethinking work-life balance as a mom [06:44] Growing up with a working mom and generational influence [09:02] Creating a family mission statement and shared values [15:36] What motherhood gives that a career never could [17:53] Modeling emotional regulation and boundaries for kids [21:22] Stepping away from corporate life during COVID [24:19] Building The Connecticut Edit with her daughter [27:51] Returning to media and leading local publications [34:31] Philanthropy and involvement with Near & Far Aid [38:21] Samantha’s vision for her “more” and what’s next

Meet my guest, Samantha Yanks: Instagram: Samantha Yanks: https://www.instagram.com/samanthayanks

The Connecticut Edit: https://www.instagram.com/theconnecticutedit/

Westport, Weston & Wilton Magazine: https://www.instagram.com/westportmagazine/

Samantha Yanks Creative: https://www.samanthayanks.com/

The Connecticut Edit website: https://www.theconnecticutedit.com

Westport, Weston & Wilton Magazine/Moffly Media https://mofflylifestylemedia.com/publications/westport/

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Inspired to start on your next chapter? Book a free 15 minute mentorship call here.

Follow @momtomore on Instagram, Facebook, Pinterest and Substack. @Sharon Macey on LinkedIn.

Keep an eye out for episode #61 of the Mom to MORE® podcast where Sharon is joined by Shana Moore, Founder of Weskreech, sonic defense personal safety alarms. Coming soon – you won’t want to miss it ♥

Sharon Macey Mom Reinvention Specialist, Host Mom to MORE® Podcast

Sharon Macey is a content creator, speaker, blogger and host of the Mom to MORE® podcast. She founded Mom To MORE®, a podcast and community for women rediscovering their purpose, reigniting their passions, and reinventing themselves beyond raising kids.

Sharon enjoyed a successful career as an award-winning copywriter and marketer before embracing the role of stay-at-home-mom (SAHM). During the years of raising 3 kids, she realized she was actually fine-tuning a skillset that would inspire her personal reinvention and help create her "MORE".

Her goal is simple: to help moms identify and embrace their abundant everyday “mom skills”, and step into their next chapters with confidence and clarity.

Sharon holds a BA in advertising from the University of Texas at Austin and a Digital Marketing Strategies certification from the Kellogg School of Management. She competes in Latin Ballroom dance and was a former National Champion.

Sharon lives her busy empty-nest life with her husband and comedic doodle, Comet.