You have something worth saying. So why does it feel like no one’s actually listening?

Storytelling expert Dr. Danny Brassell shifted his career after losing everything in a 2005 Real Estate scam by mastering one skill: telling stories that move people to act. In this episode, he shares the 43-second rule that grabs any audience, a simple Exercise that helps you build a backlog of winning stories, and the 5 C’s framework Danny uses with every client.

Topics discussed:

Introduction (00:00)

From journalist to bankruptcy to speaker (01:37)

Why Coaching beats stage time (04:48)

The 43-second story rule (06:26)

The 1-hour story brainstorming exercise (07:29)

Stories that turn audiences into clients (09:07)

How to start your speaking journey (15:04)

The case for sharing failures over wins (19:20)

The 5 C’s framework (21:38)

Redefining success at every age (23:44)

The language of scams and setbacks (27:11)

What brought you JOY today? (29:36)

If you’re a writer who wants to take control of your finances, read Mitlin Financial’s Write Your Financial Future: A Financial Guide for Authors: https://www.mitlinfinancial.com/insights/blog/write-your-financial-future-a-financial-guide-for-authors/

Resources:

• Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/
• Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist: https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf
• Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz: https://www.mitlinfinancial.com/retirement-planning-quiz/

Connect with Larry Sprung:

• LinkedIn: https://www.linkedin.com/in/lawrencesprung/
• Instagram: https://www.instagram.com/larry_sprung/
• Facebook: https://www.facebook.com/LawrenceDSprung/
• X (Twitter): https://x.com/Lawrence_Sprung

About Our Guest:

A highly-sought after speaker, trainer and coach known as “Jim Carrey with a Ph.D.,” Dr. Danny Brassell (www.DannyBrassell.com) has spoken to over 3,500 audiences worldwide. He has authored 21 books, including Leadership Begins with Motivation and Misfits and Crackpots. The co-founder of WellCrafted Story™, Danny helps entrepreneurs, individuals and organizations leverage speaking on stages as a major client lead source that converts.

Connect with Danny Brassell:

• LinkedIn: https://www.linkedin.com/in/dannybrassell/
• Instagram: https://www.instagram.com/realdannybrassell
• Facebook: https://www.facebook.com/dannybrassell
• X (Twitter): https://x.com/DannyBrassell
• YouTube: https://www.youtube.com/DannyBrassell
• Website: https://dannybrassell.com/

Disclosure:

Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest’s content linked on this site.

This episode was produced by Podcast Boutique: https://www.podcastboutique.com

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Larry Sprung Host Mitlin

Lawrence “Larry” Sprung, CFP® is a husband, father, entrepreneur and mental health advocate.

Larry is the author of the Amazon Bestselling book “Financial Planning Made Personal” and the also host of the Mitlin Money Mindset™ a podcast that reminds you to ask yourself “What did you do today that brought you joy?®”

In 2004 he founded Mitlin Financial, Inc. naming the firm memory of Larry’s wife’s grandfather, Mitchell, and his mother, Linda. During his career, Larry has found that a lot of industry terms and concepts can seem confusing to outsiders. That’s why he works with the families he serves to break down complex financial topics into easy-to-understand concepts.

In recognition of Larry’s significant contributions to his profession, he has received quite a few awards. In 2021, Larry was named to the Investopedia 100 Top Advisors in 2021 and was even more humbled to make their Top Ten list for 2022.

Outside the office, one of Larry’s greatest passions is raising awareness for mental health. He spent over 12 years serving on the National Board of the American Foundation for Suicide Prevention (AFSP) and sits on its financial and investment committees. With his wife, Denise, he has raised more than $1.7 million for the organization through the Keith Milano Memorial Fund. The fund was created in memory of his brother-in-law.

Larry values his family tremendously and his desire to do right by his wife and two sons drives who he is in and out of the office.