1. Sustainability secrets with Ian Williams: saving the planet one bite at a time Wendy Harris (Communication trainer) 49:41

If you’re feeling frustrated and overwhelmed by the lack of progress despite your organisation’s persistent efforts to embrace sustainable transformations, then you’re not alone!

“How do you eat the elephant? One bite at a time. You need to take steps in the right direction consistently over time.” – Ian Williams, Making Conversations Count – April 2023 

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When Ian Williams first encountered the need for sustainability, little did he know that his journey would lead him to become a tireless advocate for change, inspiring people to join together in the fight for a brighter future.

But what will come of this unexpected twist in his story?

With the mainstream narrative starting to acknowledge, accept and adopt the fact that we have to do something about the environment, one individual is attempting to find solutions to have a positive impact.

But the challenge of drawing down greenhouse gases to reduce emissions presents a complex issue that may be far more difficult than we anticipate.

Can we make the change in time?

There’s only one way to find out. #

Listen, as Ian C Williams gives us the answers….

You’ll learn…

  • The significance of personal growth in shaping cultural transformation
  • The crucial role each person plays in mitigating environmental impacts
  • The benefits of businesses that focus on employee well-being and personal development
  • Ian’s conversation that counted


Ian’s links:

Ian’s email

Ian’s website


What IS Making Conversations Count?


“Making Conversations Count” is a podcast from telemarketing and communication trainer Wendy Harris.

In it, she shares how to use conversation to build relationships in business.


Missed our previous episodes?


You can catch up with any of the other guests we’ve been making conversations count with, here:




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Wendy Harris Making Conversations Count Podcast

What can I tell you about me?! I'm very good at getting other people to talk about themselves. Having been in the sales arena for over 3 decades, my skillset has developed to enable others to introduce their services to other businesses. Talking about myself always feels odd.

But here goes. I've made over 2 million phone calls in my career, helped 1000's people pick up the phone and have better conversations which has leaked into life in general, I've created billions of £££'s in opportunities to do business.

I love nothing more than listening to other people's stories and gently guiding people to share their insights with others.

Whenever I'm in training it's always interactive and fun. I truly believe we learn by being involved.

It's why I started my podcast, to share these stories and be helpful to the business community. I also wrote a book with many of my training exercises in it for those starting out as the demands of your cash flow when you get going mean there's often a wheel not oiled as it should be.

For me, conversations is where it all happens.