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March 10th, 2026

189 What No One Tells You About Selling Your Business with Veronica Zora Kirin

  1. 189 What No One Tells You About Selling Your Business with Veronica Zora Kirin Anthony Franco 50:27

You signed the papers. The wire hit your account. So why does it feel like Grief?

In this episode, we dig into the emotional reality of selling your business, the part nobody prepares you for. Veronica Zora Kirin, serial founder, two-time TEDx speaker, and anthropologist, breaks down why exits mirror the stages of grief even when they go exactly right. We cover how to read the slippage signal before you’ve stayed too long, what earn outs actually do to your identity and your team Relationships, why most buyer conversations fall apart before they ever close, and how to build toward life after the company before the sale process starts.

This is the conversation that should happen before you get the offer. Because the founders who navigate exits well don’t figure it out after closing. They start long before.

Keywords: selling your business, founder exit, emotional impact of exit, business acquisition, post-exit identity, earn out, exit strategy, life after selling, business broker, founder Burnout

Anthony Franco Entrepreneur and Chief AI Officer

Most AI advice comes from people who have never built anything. Anthony Franco has built seven companies and exited six, including Effective Inc., a UX consultancy that served 40% of the Fortune 100, grew to $50M in revenue, and was acquired by WPP. The rest spanned consumer products, AI platforms, wireless networks, marketing software, and real estate. That track record is why he approaches AI differently: he has seen how organizations actually adopt technology, where they break, and what it costs when they get it wrong.

He coordinates contributions to AI First Principles, an open-source framework that gives teams a shared foundation for AI decisions. He wrote The WISER Method to turn those principles into something practitioners can run in the field. As Chief AI Officer of First Strategy, he works directly with companies on AI automation and go-to-market strategy.

He also co-hosts How to Founder, a podcast about building companies without the mythology.