How to Launch Your Book on Substack Without a Huge Audience | Scott Perry
Want to launch a book without a massive email list, a traditional publisher, or a flashy marketing campaign?
In this conversation, Scott Perry of Creative on Purpose breaks down how to launch a book on Substack, why you do not need a huge audience to make an impact, and how to think about self-publishing, Amazon bestseller status, launch teams, post-launch promotion, and even using AI in the writing process. He also shares the strategy behind launching "Intrepid: Dare to Make a Difference" and why commitment, community, and integrity matter more than scale for scale’s sake.
You’ll learn:
* whether you should write a book in the first place
* how Scott tests book ideas for audience interest
* how many sales it can take to become an Amazon bestseller
* how Team Intrepid helped improve and promote the book
* the difference between self-publishing and traditional publishing
* why Substack may be the best platform for writers building a real readership
* how to think about using AI without losing your voice
Subscribe to the Creative on Purpose Substack:
👉 https://creativeonpurpose.substack.com
Get Intrepid: Dare to Make a Difference:
👉 https://www.lulu.com/shop/scott-perry/intrepid/paperback/product-w4ww7mq.html
Subscribe to the YouTube channel for more conversations on meaningful work, purpose-driven business, writing, and building a life that fits.
Chapters:
00:00 Introduction
01:04 Why this conversation is about launching your book
02:12 Should you even write a book?
02:56 How Scott tests book ideas before writing
03:26 How *Intrepid* was written in 14 days
04:12 Why flashy launches are overrated
05:41 How many sales it takes to become an Amazon bestseller
06:32 Scott’s Substack-first book launch strategy
07:03 How Team Intrepid helped improve and promote the book
11:40 How long to promote a book after launch
14:25 Self-publishing vs. traditional publishing
17:53 Why you do not need a huge audience to succeed
19:50 Why Substack is a strong platform for writers
20:55 What *Intrepid* is really about
23:38 Writing, AI, empathy, and community
25:44 Where to find Scott and the book
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