Only 19% of employees can consistently tell their company’s story. That means 81% of your brand touchpoints are leaking narrative — and costing you customers. Elliott Rayner’s groundbreaking research explains why, and what to do about it.
Elliott Rayner — fractional Head of Storytelling and author of The State of Storytelling 2026 — analyzed 25 emerging Chief Storytelling Officer job descriptions from the world’s most sophisticated companies to uncover a seismic shift: the best organizations are no longer treating brand narrative as a creative function. They’re operationalizing it.
In this episode, Elliott and host Park Howell reveal:
Whether you’re a CMO, a founder, a product marketer, or someone quietly operating as your organization’s unofficial head of storytelling — this episode is your mandate and your blueprint.
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