1. The Ultimate Guide to Genre Tags, Ad Scams, and : Unlocking Your Book's Marketing Potential Maccabee and Chelsea 47:04

In This Episode

Calling all indie authors! In this episode of “Beyond the Pen,” hosts Maccabee and Chelsea deep-dive into the art of genre-specific marketing. From horror to dark fantasy and tragic romance, learn how to effectively promote your indie book across different genres. Uncover the pitfalls of ad scams and the importance of genuine reviews and feedback. Don’t miss this valuable discussion on how to captivate your audience, promote various book formats, and build a long-term indie author brand. Stay ahead of the game with actionable strategies and insider tips.

For More Information

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Maccabee is a husband of 19 yrs, father of two boys, Army vet, voice actor, writer, and podcast co-host of Beyond the Pen. Growing up in the theater and working as a voice actor, script analysis has been a critical skill he's been perfecting over the years. This skill has allowed him to look past what the author wants you to see and discover the truth between the words and the printed paper. Every story is unique, and so are the authors.

Marccella, a self-proclaimed bookworm, is an advocate for authors and their unique voices. Since learning to read at aged 6, Marccella could be found in the library with her nose in a good book. As an avid reader, Marccella recognized that there was untapped potential in the author community and was decidedly committed to creating valuable spaces to have conversations with writers of all genres. As a result, Marccella united with Maccabee (her brother from another mother) to further her vision of expanding the reach of authors and their audience.