Joshua Kopac, founder of the digital marketing agency Be Kept Up, is a digital strategist specializing in affiliate-driven Growth. He focuses on delivering measurable and sustainable results through targeted and genuine marketing that builds engaged audiences. Kopac emphasizes smart scaling and strategic systems over simply chasing clicks.
Together, they unpack the state of influencer marketing in the age of AI, the evolution of authenticity in digital content, and how businesses can harness both automation and genuine human Relationships to drive growth. Josh shares his unique journey as a one-man army leveraging AI for lead generation and reporting, and offers candid advice for brands and influencers on how to build meaningful partnerships in an increasingly automated world.
In this conversation, you’ll learn:
1. Is Now the Best or Worst Time to Hire Influencers?
2. The Business Implications of Influencer Specialization
3. Concerns Over Authenticity in the Age of AI
Takeaways:
1. Authenticity beats automation
2. Leverage AI – but stay personal
3. Dig deeper than vanity metric
Connect with Joshua Kopac:
Website: https://www.bekeptup.com/
LinkedIn: https://www.linkedin.com/in/joshuakopac/
00:00 – Best or worst time to hire influencers?
01:35 – Hyper-niche influencer marketing is booming
02:19 – Why authentic influencer partnerships matter
03:12 – AI content vs. real human connection
04:45 – Scaling Protege: Human-first sales before AI
05:44 – Using AI in lead gen: Do’s and don’ts
07:17 – Where AI excels: Automation, reporting, content
09:38 – Why AI can’t replace real marketers
10:52 – Building Be Kept: Solo with AI tools
13:25 – AI for LinkedIn leads and outreach
14:32 – Combating AI spam on LinkedIn
16:13 – LLM SEO: How AI is changing search
18:09 – YouTube’s future: Real vs. AI creators
20:24 – Scaled content risks: Misinformation & trust
21:35 – Affiliate marketing: Engagement – followers
23:41 – Vanity metrics vs. real conversions
24:37 – Connect with Josh
#leadership #ai #businessgrowth #business
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