Welcome to a new edition of Famous Interviews with Joe Dimino. In this episode, we dive into the world of Google Ads, AI-driven digital marketing, and PPC strategy with Lisa Raehsler—an industry-leading entrepreneur, speaker, columnist, and founder of Big Click Co.

With 20+ years of experience in paid search, social advertising, and audience targeting, Lisa has helped countless brands drive Growth and maximize ROI. Named a Top 25 Most Influential PPC Expert and a Microsoft MVP award winner, she’s also a regular Search Engine Journal columnist and an in-demand speaker at major digital marketing conferences worldwide.

From her base in Minnesota, Lisa shares insights on:

📈 Cutting-edge PPC strategies for business growth

🤖 AI’s impact on digital advertising and audience targeting

💡 Trends in Google Ads, paid search, and social media advertising

🎤 Her journey as an industry thought leader

🔗 Learn more about Lisa Raehsler & Big Click Co.: bigclickco.com

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Joe Dimino Podcaster/Artist

Joe Dimino has been writing & creating in a variety of capacities since his college days at the University of Missouri-Kansas City somewhere around 1993. If you are keeping score, that would be about 29 years+. It all began at UMKCs University News as a Sports Writer & turned into a myriad of expressive avenues. Inventing poems, art, video & audio has always been in the proverbial cards.