Welcome to another Street Smarts Edition of the B2B Vault Podcast, sponsored by Nationwide Payment Systems.
This week, host Allen Kopelman sits down with Mark Wagner, founder of Disputifier—a company dedicated to helping merchants win chargebacks, prevent fraud, and stay ahead of the evolving payment landscape.
If you work in E-Commerce, merchant services, or subscription billing, this episode is packed with practical advice you won’t want to miss.
Mark Wagner understands the chargeback battlefield better than most. Through his company Disputifier, he has helped countless businesses:
Defend against fraudulent disputes Manage chargeback notifications Build stronger fraud prevention strategies
Mark: “When you deliver value and great customer service, everything else falls into place—chargebacks go down, and loyal customers go up.”
The FTC’s Click-to-Cancel Rule requires that canceling a subscription must be as easy as signing up. Businesses that make it difficult risk serious penalties—on a per-instance basis.
Industries affected: SaaS companies, subscription services (lawn care, pool services, digital products), and recurring billing merchants.
Best practice: Make cancellation simple and transparent—no hidden offers or multi-step processes unless the customer consents.
Mark: “Any business making cancellation complicated won’t last. You have to make it simple or face massive fines.”
Chargebacks have been steadily rising since COVID-19, especially:
After the holiday shopping season (Q4 sales → Q1 disputes) In industries like e-commerce, subscription services, and Travel
Mark: “Consumers have learned how easy it is to dispute charges—without consequences. Merchants have to be smarter and better prepared.”
With Real-Time Dispute Resolution (RDR) on the rise, scammers increasingly target merchants—especially low-ticket sellers.
Mark’s advice:
Certain business models face higher chargeback risks:
Sweepstakes-based sales: Selling a product with a contest prize can be risky—stay compliant with a third-party sweepstakes company. Drop-shipping: If you can’t deliver goods within 10 days, payment processors may reject your merchant account. Supplements & Health products: Growth industry, but careful marketing and customer service are essential to avoid chargebacks. Travel agencies: High chargebacks + low margins make this a tough business without proper certifications (like IATA).
If you’re launching an online store, Mark recommends two essentials:
Deliver real value through your product or service. Provide exceptional customer service—be easy to reach and responsive.
Allen’s tips for building trust on your website:
Allen: “Customer service starts with being reachable. An unanswered call today could be a chargeback tomorrow.”
Mark sums it up perfectly—great service and real value are the ultimate weapons against chargebacks and fraud.
Whether you sell supplements, subscriptions, or travel packages, success depends on authentic business practices, clear communication, and proactive fraud prevention.
Learn More About Disputifier
Need help with merchant services and chargeback protection?
Contact Nationwide Payment Systems today—we’ll connect you with Disputifier to ensure your business stays protected.
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The FTC’s new rule requires businesses to make subscription cancellations as easy as signing up. If a company makes cancellations difficult, it could face serious penalties.
Industries affected include:
Chargebacks have been rising due to:
Experts recommend:
Some risky models include:
The post Chargeback Prevention & Fraud Protection: Expert Insights from Mark Wagner appeared first on Customized Payment Processsing Solutions.
