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July 21st, 2026

Why Waste System Design is the Most Visible Way to Communicate your Organization's Commitment to Sustainability with Julianna Doherty

  1. Why Waste System Design is the Most Visible Way to Communicate your Organization's Commitment to Sustainability with Julianna Doherty John Lee Dumas 21:20

Julianna Doherty is the CEO of Recycle Away, helping organizations design intuitive waste and recycling systems that align sustainability with branding, human behavior, and operational efficiency across corporate campuses, universities, and public venues.

Top 3 Value Bombs

1. Sustainability succeeds when systems are designed around human behavior, not appearances.

2. The most visible proof of an organization’s environmental commitment is the waste system people interact with every day.

3. People-first leadership creates stronger teams when leaders model the balance they want others to achieve.

Check out Julianna’s website to access waste audit tools, sustainability resources, and planning guides – Recycle Away

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John Lee Dumas John Lee Dumas

John Lee Dumas is the founder and host of Entrepreneurs On Fire, the first and only daily podcast in the world that interviews the most successful and inspiring Entrepreneurs. With over 160 million listens of his 4500+ episodes, JLD has turned Entrepreneurs On Fire into a media empire and is just getting started.​ You can learn more at EOFire.com