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July 10th, 2026

718 – The Productive Home CEO Theoretical Framework – Overview

  1. 718 - The Productive Home CEO Theoretical Framework - Overview Lisa Woodruff 51:04

I’m very excited to start rolling out The Productive Home CEO Theoretical framework. Ewww does that feel weird to call yourself a CEO? Well you are! Our homes contribute to 68% of the GDP! You are running a little business right inside your home that greatly impacts the Economy. So as the CEO, I want you to have a foundation in place that allows for planning, completing projects, and managing your household information (owned or not) for your business AKA your home..

Maid Work

What I refer to as maid work is visible work. It’s also what I call working IN your business. You clean your house, wash the laundry, vacuum the house, dust, and all the other things. The people in your house can see you doing it. And it’s this visible work that couples are asking who is doing what and when. This is like the organizing we do in the home. Our organization leads to productivity that leads to time.

CEO Work

Then there is CEO work which is that invisible strategic planning. It’s also what I call working ON your business. The CEO is a focused leadership agent inside the house for the purpose of change. This person isn’t always the one who makes the most Money. They don’t get to dictate every decision. And they aren’t better than anyone else in the home.

Every good CEO has a pulse on what’s happening in the world, is strategic, sets goals, and maximizes the resources like the people and capital. The Productive Home CEO is doing the same and asking how those factors impact their home, their budget, and what will the house need due to those things and for the future. And those considerations are for all of the people in the home, not just the kids. Our kids are living their best lives these days but I want everyone to be in a place that they are taking into account self care for all.

My Work

I am looking forward to testing my proposed interventions in an effort to reduce housework overall so we can all be asking ourselves what am I uniquely gifted and created to do? You cannot get to that place until your basic needs are met. You cannot start to get organized when you don’t feel safe. When you are cognitively bogged down with cleaning your house, you never get to the organizing part. We know organizing (working on the business) leads to the next level which is planning (working on the business.)

Very few get to experience the last level of this pyramid of The Productive Home CEO and that is self actualization. This is where we have that leisure time to wrestle with what am I uniquely gifted and created to do? The first thing in place to help you get to this level are the Planning Days. Where you set aside time to think and plan. I’ve started to offer these monthly CEO Planning Days to really think about finances and self care. And lastly the Self Care Retreat. You guys life is exhausting. What are you doing to care for yourself? Self care are those basic things like clothing, bathing, food, and medical care. But we need to take that another step further thinking about your educational, recreational, spiritual, and relational needs. Remember our kids are living their best lives because we as the adults are thinking about those things and want our kids to explore all opportunities. And then we become adults and lose sight of our self care needs and this is if you have children or not. Embrace is always available so you can explore what are you uniquely gifted and created to do. And I’d Love for you to take advantage of our time study. I’d love for you to participate for your own knowledge of where you are spending your time and any adjustments you may want to make. And I’ll use that information for some of my research! In the upcoming episodes I’ll be diving into each level in much more depth!

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Lisa Woodruff Founder & CEO of Organize 365®

Lisa Woodruff is the founder & CEO of Organize 365®.

Lisa, along with 87% of America, believes organization is a learnable skill. Yet less than 18% of those same Americans feel they are organized. Through The Productive Home Solution course, Lisa aims to teach Americans young and old the skill of organizing and unlocking their time for what they are uniquely created to do.

As the host of the top-rated Organize 365® Podcast (which has 17 million downloads and counting) Lisa shares strategies for reducing the overwhelm, clearing the mental clutter, and living a productive and organized life. Her sensible and doable organizing tasks appeal to multiple generations. Her candor and relatable personality make you feel as though she is right there beside you; helping you get organized as you laugh and cry together.

Under Lisa’s direction, Organize 365® has conducted academic research establishing the definitions of housework, home organization and the weight of paper in the American home. This ongoing research is making the invisible work at home visible to all. The goal is to eliminate it and free people from the monotonous tasks of daily living; and unlock their time for what they are uniquely created to bring forth in the world.

She is the author of four books including: How ADHD Affects Home Organization and The Paper Solution. Lisa’s understanding of the lived female American experience has helped her to create products & courses like the Sunday Basket®. These products and courses externalize the routine tasks that take up the executive functioning capacity of our brains; freeing us up to think and create again!