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"Sales happens when you help somebody solve a problem. That’s what should be fun for you." — Simon Severino
📝Description:
What if the most generous thing you can do in a sales conversation is take control of it?
Steve Ramona sits down with Simon Severino — founder of Strategy Sprints, 23-year sales coach, and co-author of Time Freedom with the legendary Jay Abraham — to flip everything you thought you knew about selling. Simon makes the case that real service isn’t saying yes to everything; it’s preparing so well that you can guide someone to the right decision, even if that decision is "no."
In this episode:
Why sales is really just helping someone make progress — and where the joy actually comes from
The "close in two calls" framework and Simon’s eight stepping-stones for staying present and in control
How AI flipped buyer behavior: 75% now want a human conversation before a big decision, because trust in websites collapsed
The morning routine of a man who watches "43 agents work" after two hours rowing the Danube — and hasn’t opened a CRM in five months
How he and Jay Abraham wrote Time Freedom with Claude in the room, then sold the Japanese licensing rights before the book was even published
The single daily habit Simon would keep if he could only keep one: pick your top four, write down why, and protect the streak
PS: Simon’s Jarvis moment is worth the listen alone — he vibe-coded his own CRM in Notion in ten minutes, canceled Salesforce, and now runs his pipeline for about $200 a month while sipping coffee. The "King of England with 43 people working for me" line lands even harder in his voice.
CTA: The first 10 listeners to reach out and mention this episode get Simon’s book Time Freedom free. Connect with Simon at strategysprints.com (free open-source tools there too), or reach out to Steve directly. Subscribe to Doing Business with a Servant’s Heart, and share this one with someone who thinks sales is a dirty word.
🎯 What You’ll Learn:
✅ Serve by Staying in Control
✅ Trust Now Beats Information
✅ Protect Your Top Four
⏱️Timestamps:
[00:00] Cold Open & Welcome
[00:03] The Joy in Sales
[00:07] Take Control to Serve
[00:12] How AI Broke Trust
[00:17] The Time Freedom Book
[00:23] Daily Top Four & Farewell
🤝Connect with
Simon Severino:
💥Web: https://www.strategysprints.com/
💥YouTube: https://www.youtube.com/channel/UClmpieBZVTRYWERrgRHK_HQ
💥LinkedIn: https://www.linkedin.com/in/simonseverino/
💥X: https://twitter.com/simonseverino
🤝Connect with Steve Ramona:
💥Web: https://steveramona.com/
💥LinkedIn: https://www.linkedin.com/in/steveramona/
💥IG: https://www.instagram.com/bizopportunitynow/
💥Podcast: https://www.servinginbusinesspodcast.com/
💥YouTube: https://www.youtube.com/@doingbusinesswithaservantheart?sub_confirmation=1
🔖Tags:#ServantsHeart #BusinessSuccess #Podcast