In this episode of Printing’s Alive, Warren Werbitt is joined by Erik Norman from swissQprint to discuss the company’s new facility and their decision to expand amid economic challenges. They delve into the importance of sustainability, critiquing FSC certification and emphasizing LEED certification. The conversation covers managing costs, delivering client value, and enhancing printing with textures and varnish. Erik shares insights on overcoming Legacy thinking, engaging young employees, and the impact of young leadership. They also explore building a positive work culture, managing tariffs, and addressing Mental Health in the industry. The episode concludes with a call for open dialogue and empathy among printers.

(0:00) Introduction and overview with Eric Norman from SwissQ Print
(1:14) SwissQ Print’s new facility and building decisions
(2:57) Economic challenges and choosing to expand
(4:39) LEED certification and sustainability focus
(5:02) Critique of FSC certification in printing
(6:44) Managing costs in the print industry
(8:22) Delivering value to clients
(10:08) Enhancing large format printing with textures and varnish
(13:20) SwissQ Print’s reliability and service approach
(19:26) Notable client projects and applications
(24:44) Overcoming legacy thinking in print
(25:48) Listening to and learning from younger generations
(27:02) Engaging young employees, especially on social media
(28:58) Impact of young leadership in the print sector
(30:20) Building a supportive and positive work culture
(31:57) Starting meetings with positive stories
(34:39) Eric Norman’s career path and joining SwissQ Print
(36:22) Managing the North American subsidiary
(40:25) Navigating tariffs and inventory management
(41:59) Identifying the right customers for SwissQ Print
(44:04) Common mistakes print buyers make
(45:09) Cost-saving measures and productivity impacts
(49:47) Addressing mental Health in the print industry
(51:22) Closing thoughts and upcoming events
(52:15) Encouraging open dialogue among printers
(53:03) The importance of empathy and OEM support
(55:24) Final remarks and call to action

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.