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The Farmer Is the First Investor: Why Africa’s Producers Deserve More Than Sympathy

  1. The Farmer Is the First Investor: Why Africa’s Producers Deserve More Than Sympathy Joshua T Berglan 'The World's Mayor' 18:14

In this powerful episode of The World’s Mayor Experience, Joshua T. Berglan comes to you from Limbe, Cameroon for a conversation Africa needs — and the world needs.

Before there is chocolate, coffee, rice, sugar, palm oil, cassava, maize, cocoa, or any commodity moving through billion-dollar markets, there is a farmer. There is land, labor, weather, risk, faith, and investment.

The farmer is not the last person in the value chain. The farmer is the first investor.

This episode reframes farmers not as poor people waiting for charity, but as economic architects, producers, nation builders, and the foundation of industries that feed the world.

Joshua explores why farmers often capture the least value from the systems they make possible, why media and agriculture must come together, and how ownership, storytelling, processing, branding, digital platforms, and direct market access can help transform agriculture across Cameroon and Africa.

This is a call to honor the origin of value, restore dignity to producers, and build systems where farmers are seen, respected, protected, and empowered.

The farmer is the first investor.

And the world needs to know their name.

Joshua T. Berglan is a visionary multimedia creator and social empowerment leader, renowned globally as "The World's Mayor." As an award-winning producer, internationally bestselling author, and pioneering show host, Joshua is spearheading a transformative movement at the intersection of media literacy, accessible education, and community empowerment.

His ground-breaking works include the game-changing book "Media Company in a Box: Independent Media in the 4th Industrial Revolution," providing a roadmap for ethical media entrepreneurship leveraging emerging technologies like AI and the metaverse. Joshua's raw, redemptive memoir "The Devil Inside Me" chronicles his journey overcoming addiction and trauma.

The World's Mayor Experience, Joshua's innovative media platform, features empowering content tailored for under-served groups like at-risk youth, mental health communities, formerly incarcerated individuals, abuse survivors, human trafficking victims, and disabled people. As a proud advocate from these marginalized backgrounds himself, Joshua is dedicated to amplifying unheard voices through media skills training and accessible business mentorship.

While his inspirational books are available at bookstores worldwide, Joshua has made "Media Company in a Box" freely accessible at public libraries globally, exemplifying his commitment to democratizing vital knowledge. As a SCORE mentor, he provides pro-bono coaching to entrepreneurs and nonprofits.

Through immersive virtual experiences, online academies, published works, advocacy initiatives, and an upcoming worldwide touring show, Joshua Berglan is sparking a people-powered renaissance - equipping a global community of ethical storytellers and digitally literate changemakers to reshape societal narratives for the better.