In this episode of the Beyond Fulfillment Podcast, we sit down with Paige Collins of Comfort Silkie, a company redefining the market for Security blankets and toddler pillows. Paige shares the inspiring story of how she and her husband acquired this Legacy baby brand, originally launched in the late ’80s and set out to revitalize it for the next generation of Millennial and Gen Z parents. Discover real-world insights on acquiring an established business, navigating transitions in ownership, and maintaining exceptional product quality while moving manufacturing closer to home.
Listen as Paige discusses the hurdles of relocating production from California to Ohio and how her background in digital marketing helped Comfort Silkie reach a loyal customer base nationwide. Learn practical lessons on product sourcing, brand reinvention, and leveraging social media channels like Instagram, TikTok, and Facebook for modern business Growth. Whether you’re interested in manufacturing in the USA or seeking actionable strategies to breathe new life into a traditional business, this interview is packed with takeaways for growth-minded founders and small business owners. Find out how Paige’s journey with Comfort Silkie can inspire your next steps in the world of entrepreneurship.
Connect with Paige: https://comfortsilkie.com/products/security-blanket-all-silkie?gad_source=1&gad_campaignid=23093394854&gbraid=0AAAABBHjFnyfnx1sVGuuxHWNmlrKm48qh&gclid=Cj0KCQjw0JnRBhDJARIsALobnXZ6kmXjaVcCjVRgDJxkm6BDv5bM_izQ1tj8fllh2TA1EGHlgZilC7MaAqTuEALw_wcB
#entrepreneurship #familybusiness #babyproducts #ComfortSilkie
