Aytekin Tank, the founder and CEO of JotForm, shares his journey of getting his first customers and the strategies he used to grow his business. He emphasizes the importance of making the product free, leveraging Technology for PR, and building a community around the product. He also discusses the significance of AI in today’s market and the value of customer feedback in product development.

Takeaways

• Free product launch
• Leveraging technology for PR
• Building a community around the product
• Importance of AI in today’s market
• Value of customer feedback in product development

Chapters

• 00:00 Getting the First Customers: Making the Product Free and Leveraging Technology for PR
• 06:52 Transitioning to a Premium Version and Building a Community Around the Product
• 19:37 Advice for Aspiring Entrepreneurs: The Role of AI and Marketing Strategies

References

• Aytekin Tank’s personal website: https://aytekintank.com/
• Company website, JotForm: https://www.jotform.com/
• Aytekin Tank’s Book, Automate Your Busywork: https://amzn.to/4ue0W58 (affiliate link, earns commission)
• Additional show notes & transcript from this Aytekin Tank Interview: https://first-customers.com/episodes/ep-63-63-aytekin-tank-ceofounder-of-jotform-from-0-to-100-millionyr
• Host Info: Paris Vega’s personal website: https://parisvega.com/

This episode was originally recorded on October 11, 2024

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Paris Vega Chief Growth Officer / Podcast Host

Chief Growth Officer at The Nine Digital.
Host of the First Customers podcast.
Investor/Cofounder in myCast.io and a few others.
More info on my website: https://parisvega.com