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May 26th, 2026

You Don't Need a Technical Background to Build Something | Naama Nicotra, Naked Pack

  1. You Don't Need a Technical Background to Build Something | Naama Nicotra, Naked Pack Limor Bergman Gross 38:31

You look around at the founders, and at the people who keep getting ahead, and they all seem to have the technical background you don’t. The right unit in the army, the right degree, and a keyboard in their hand since they were kids. So somewhere along the way, you decided that building your own thing, or going after the bigger role, isn’t really for someone like you.

Naama Nicotra is living proof that the story isn’t true. She studied industrial design, served as the first training officer in a brand new commando brigade, and never wrote a single line of code. Today, she’s the founder and CEO of NakedPak, creating food packaging you can actually cook and eat, with no plastic and no waste.

In this conversation, we talk about what courage really looks like when there is no single brave moment, why success is the small wins you let yourself celebrate, and how she keeps going after every rejection instead of crawling under the blanket.

In this episode:

  • Why courage is rarely one big moment, and what it actually looks like up close
  • How to keep moving after rejection (Naama’s “rejection folder” will stay with you)
  • What success really means before you’ve launched, raised, or “made it.”
  • Why people genuinely want to help you, and how to ask so they say yes

About Naama:Naama Nicotra is the founder and CEO of NakedPak, the first brand creating edible, hot water-soluble food packaging that leaves no plastic, no waste, and no chemicals behind. She came to entrepreneurship not from a tech unit or a coding bootcamp, but from industrial design and from building things from scratch, including as the first training officer in a new IDF commando brigade. Her perspective is a reminder that there is more than one way into this world.

Connect with Naama:LinkedIn: https://www.linkedin.com/in/naama-nicotra-1b9232174/

NakedPak: http://www.nakedpak.com/

Connect with Limor:Website: https://limorbergman.comPodcast: https://limorbergman.com/podcast/LinkedIn: https://www.linkedin.com/in/limorbergman/Substack: https://limorbergman.substack.com

For anyone searching: starting a business without a technical background, how to find the courage to start, dealing with rejection as a founder, what success means for an early-stage entrepreneur, women in tech, and female founders.

Limor Bergman Gross Executive coach for women in Tech | Podcast Host

I’m Limor Bergman Gross - a leadership coach, speaker, and podcast host passionate about helping women in tech step into their full power. After 20+ years in the tech industry, including leading engineering teams at companies like DigitalOcean, I now coach women who want to grow their confidence, influence, and leadership presence.

I’m also the host of From a Woman to a Leader, a podcast where I share real stories and practical advice to help women break through barriers and thrive. As a mother of four, I understand the juggle, and I’m here to show that it’s possible to lead with courage, clarity, and authenticity.

May 26th, 2026

You Don't Need a Technical Background to Build Something | Naama Nicotra, Naked Pack

  1. You Don't Need a Technical Background to Build Something | Naama Nicotra, Naked Pack Limor Bergman Gross 38:31

You look around at the founders, and at the people who keep getting ahead, and they all seem to have the technical background you don’t. The right unit in the army, the right degree, and a keyboard in their hand since they were kids. So somewhere along the way, you decided that building your own thing, or going after the bigger role, isn’t really for someone like you.

Naama Nicotra is living proof that the story isn’t true. She studied industrial design, served as the first training officer in a brand new commando brigade, and never wrote a single line of code. Today, she’s the founder and CEO of NakedPak, creating food packaging you can actually cook and eat, with no plastic and no waste.

In this conversation, we talk about what courage really looks like when there is no single brave moment, why success is the small wins you let yourself celebrate, and how she keeps going after every rejection instead of crawling under the blanket.

In this episode:

  • Why courage is rarely one big moment, and what it actually looks like up close
  • How to keep moving after rejection (Naama’s “rejection folder” will stay with you)
  • What success really means before you’ve launched, raised, or “made it.”
  • Why people genuinely want to help you, and how to ask so they say yes

About Naama:Naama Nicotra is the founder and CEO of NakedPak, the first brand creating edible, hot water-soluble food packaging that leaves no plastic, no waste, and no chemicals behind. She came to entrepreneurship not from a tech unit or a coding bootcamp, but from industrial design and from building things from scratch, including as the first training officer in a new IDF commando brigade. Her perspective is a reminder that there is more than one way into this world.

Connect with Naama:LinkedIn: https://www.linkedin.com/in/naama-nicotra-1b9232174/

NakedPak: http://www.nakedpak.com/

Connect with Limor:Website: https://limorbergman.comPodcast: https://limorbergman.com/podcast/LinkedIn: https://www.linkedin.com/in/limorbergman/Substack: https://limorbergman.substack.com

For anyone searching: starting a business without a technical background, how to find the courage to start, dealing with rejection as a founder, what success means for an early-stage entrepreneur, women in tech, and female founders.

Limor Bergman Gross Executive coach for women in Tech | Podcast Host

I’m Limor Bergman Gross - a leadership coach, speaker, and podcast host passionate about helping women in tech step into their full power. After 20+ years in the tech industry, including leading engineering teams at companies like DigitalOcean, I now coach women who want to grow their confidence, influence, and leadership presence.

I’m also the host of From a Woman to a Leader, a podcast where I share real stories and practical advice to help women break through barriers and thrive. As a mother of four, I understand the juggle, and I’m here to show that it’s possible to lead with courage, clarity, and authenticity.