Host Dave Roberts welcomes Michelle Kuei, a business and visibility marketing coach for coaches and founder of Elevate Life Coaching, who helps certified coaches get clients through her signature client enrollment method. Kuei shares her journey overcoming deep negative self-talk rooted in an 11-year-old car accident that left her physically disabled, immigrant identity, feeling she didn’t belong, and using a “diamond” metaphor for personal transformation. She explains how choosing a new path led her to get fit and eventually hike the Inca Trail to Machu Picchu on crutches, shaping her views on empowerment and taking bold action. Kuei defines true visibility as being seen by providing non-harmful value and fostering belonging, describes her mission and evolution to training other coaches, and argues motivation isn’t enough without determination, dedication, and discipline. She discusses barriers like limiting beliefs and past Trauma and her memoir Perfectly Normal.
Michelle’s Bio and Contact Information
Michelle Kuei (pronounced Ku-way) is a Business and Visibility Marketing Coach, ICF-accredited coach, and founder of Elevate LifeCoaching — a company built on one simple belief: your coaching certification gave you the skills to change lives. It just didn’t teach you how to find the people whose lives you’re meant to change.
She works with certified female coaches who are talented, trained, and completely stuck on how to get clients consistently. Using her signature Client Enrollment Method — a 7-step framework built around visibility, messaging, and client attraction — she helps coaches stop second-guessing themselves and start building businesses they’re genuinely proud of.
Michelle brings a rare combination of credentials to her work: ICF accreditation through iPEC, certified copywriter, email and content marketing strategist, and a background in conversion copywriting and social media marketing. She doesn’t just teach coaches how to show up online — she teaches them how to show up in a way that actually converts.
Her thought leadership has been featured in Life Coach Magazine, Influence Digest (Top 15 Coaches in Los Angeles), the Los Angeles Tribune, and on FOX.
She’s also the author of Perfectly Normal: An Immigrant’s Story of Making It in America — a memoir about resilience, identity, and having the courage to build a life that doesn’t fit the mold.
And if you really want to understand how Michelle operates: she’s physically disabled and hiked 26 miles of the Inca Trail to Machu Picchu. That same stubborn, keep-going energy is exactly what she brings to every client, every program, and every stage she steps on.
Her mission hasn’t changed: help purpose-driven women turn their coaching skills into a profitable, fulfilling business — without losing themselves in the process.
Website: http://elevatelifecoaching.org
IG: http://instagram.com/elevatelifecoach
FB: http://facebook.com/lifecoachingbyelevate
LinkedIn: http://linkedin.com/in/michellekuei
Email: [email protected]
To connect with Dave , go to davidrobertsmsw.com
