Brian Koffler (D.I.G.S. Marketing) has a blunt take: paid ads don’t “fail” because of creative…they fail because leaders track the wrong scoreboard.
In this episode, we break down:
- Why ad teams and leadership talk past each other (and how to fix it)
- The first revenue connection every B2B team should build
- How to identify which campaigns actually create qualified pipeline (not just “conversions”)
- Why early-stage teams often execute better than bigger orgs drowning in silos
- A leadership reality check: if you can’t understand it, you can’t lead it
Connect with Brian:
LinkedIn: https://www.linkedin.com/in/briankoffler/
D.I.G.S. Marketing: https://www.digsmarketing.com/
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If you’re building a reality-first Growth engine and want to pressure-test what’s real in your system, grab a quick Foundation Call with me. No pitch, just Clarity: https://calendly.com/adamwbarney/foundation-call-20min
Adam W. Barney works with transitioning leaders at pivotal moments - career shifts, leadership inflection points, and identity resets - helping them regain clarity, direction, and sustainable momentum.
