This is E674:🎙️UNLEASHING CONSUMER INSIGHTS WITHOUT SURVEYS | TREVOR SUMNER – I-GENIE | THE ECOMMERCE EDGE Podcast
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💡 ⁠Trevor⁠ is the CEO of i-Genie – ⁠https://i-genie.ai⁠
💡 i-Genie provides Augmented Intelligence For Brand Equity, Market Research, Trend Spotting, Product Innovation and Consumer Insights, without Surveys Or Focus Groups
💡 Over 70% of marketing budgets have shifted to digital, i-Genie shifts your consumer insights data engine to be digital first
💡 In a time-pressured world, i-Genie goes where consumers are already talking and acting to unearth deep insights but passively instead of subjecting consumers through long surveys or focus groups
💡 In this episode Jason & Trevor discuss how consumer surveys often miss nuanced consumer insights

Enjoy!
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Podcast Home: https://www.greenwoodconsulting.net/podcast

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Jason Greenwood Founder of Greenwood Consulting

Jason is the founder of Greenwood Consulting - a specialist B2B eCommerce consultancy.

For 20+ years Jason has been helping brands expertly architect compelling digital shopping & brand engagement experiences.

Jason is also the Founder, Host & Producer of THE ECOMMERCE EDGE Podcast. With 325+ existing episodes and 3 new episodes dropping per week, THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail Tech & trends.

Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business!