Digital marketing funnels promise predictable Growth. But for purpose-driven solopreneurs, coaches, creators, consultants, and Substack writers, they often create more pressure, manipulation, and Burnout than real connection.
In this Creative on Purpose Live session, Scott Perry unpacks why “funnel gymnastics” is often a poor fit for people who want to build a business with empathy, integrity, and alignment. Instead of forcing strangers through landing pages, opt-ins, email sequences, and sales pages, Scott offers a more human alternative: Be a Blessing Marketing.
You’ll learn why funnels are inefficient, why they rely on pressure instead of trust, and how to build a business by showing up where your people already are, telling true stories, having real conversations, and making small promises you can keep.
This is for solopreneurs who want to make a living on their terms, doing work they Love with people they care about, without digital marketing BS.
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→ https://creativeonpurpose.substack.com
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Chapters:
00:00 Welcome to Creative on Purpose Live
01:22 Why funnels are a solution in search of a problem
03:07 What a funnel really is, and why the metaphor breaks down
04:57 Why digital marketing funnels rely on pressure and force
06:04 The real conversion problem with funnels
09:57 Looking at funnels through the Clarity Hierarchy
13:32 The alternative: Be a Blessing Marketing
14:47 Gravity vs. pressure in ethical marketing
16:03 Real conversations, true stories, and useful presence
18:51 Why Be a Blessing Marketing is a paradigm shift
19:09 Scott’s experience succeeding with digital marketing BS
22:04 Why funnels can become a trap
23:18 Audience question: product focus vs. people focus
28:02 Substack growth, subscriber counts, and what actually matters
38:04 Email subscribers, followers, and permission marketing
41:03 Exposure, proximity, and access
44:17 Choosing the right platform for your people
52:38 Final encouragement: build a business on your terms
#SolopreneurSuccess #CreativeOnPurpose #BeABlessingMarketing #PurposeDrivenBusiness #SubstackGrowth
