In this episode of the Measure Success Podcast, Carl J Cox talks with Alex Smith, founder of Basic Arts and author of No Bullsht Strategy*. They discuss why many companies chase being better when they should focus on being different.
Alex explains how businesses can cut through noise, build clear positioning, and create real competitive advantage. He also shares why simple strategy often works better than overcomplicated plans.
If you lead a business, manage a team, or want smarter Growth decisions, this episode is for you. Listen now and rethink how your company stands out.
Connect with Alex:
LinkedIn https://www.linkedin.com/in/alex-m-h-smith/
Twitter https://x.com/smithesq
Book No Bullsh*t Strategy
Book Link https://basicarts.org/book/
Website https://basicarts.org/
Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.
Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.
Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.
