You’ve gotten really good at being the one who adjusts—and in midlife, you start to feel the cost of it.
In Episode 260, How Good Girl Rules Keep Women Stuck in Midlife / Sue Willoughby, I sit down with Sue to explore how good girl rules in midlife quietly shape how women think, act, and show up—often through patterns such as being agreeable, accommodating, and always putting others first. These patterns can work for a long time. Until they don’t.
Moreover, we unpack why midlife is the exact moment these rules begin to break down. What once felt natural can start to feel heavy, misaligned, or simply no longer true. That shift can feel uncomfortable, but it also opens the door to something deeper.
Sue shares her perspective on identity transitions—what happens when roles change, when old labels fall away, and when you’re left asking, “Who am I now?” Instead of seeing this phase as a problem, we explore it as a powerful point of awareness and curiosity.
In addition, we talk about the cost of constantly saying yes, the subtle ways women override their own needs, and how that disconnect shows up emotionally and physically. More importantly, we explore how to begin reconnecting—with your body, your voice, and your own internal signals.
Furthermore, this conversation highlights a different approach to change, not through drastic action, but through curiosity, small steps, and a willingness to explore what feels true now.
This is not about becoming someone new. It’s about recognizing what no longer fits—and allowing yourself to move forward with more honesty and authenticity.
🎧 Listen now and start noticing where your old rules are ready to be rewritten.
Connect with Sue:
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
YT: https://www.youtube.com/@SueWilloughby
Podcast: https://www.midlifebadasswomen.com/
Episode Links:
Pursue Your Spark Blueprint Course
If you are doing everything right and don’t seem to reach your Health goals, reach out to me at @heikeyates.com, and I’ll help you solve one of the problems you are stuck on, even if you can’t pinpoint it yet.
Most Recent Episodes
