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April 28th, 2026

From Revenue to Real Business Value Explained

  1. From Revenue to Real Business Value Explained Carl J. Cox 52:20

In this episode, Carl sits down with George Sandmann of Growth Drive to discuss how business owners can increase the value of their company by building strategic capacity.

They explore the gap between what owners think their business is worth and what it could be worth. The conversation highlights how improving leadership, systems, and execution can increase valuation multiples and create predictable growth.

Key takeaways:

  • Strategic capacity drives higher business value

  • Revenue alone does not determine worth

  • Most businesses are too dependent on the owner

  • Private equity rewards structure and discipline

  • Exit outcomes depend on preparation, not timing

If you want to build a business that creates long-term wealth and runs without you, this episode gives you a clear path.

Listen now and apply one idea this week.

Connect with George:

Guest Assets: LinkedIn: https://www.linkedin.com/in/george-sandmann/ Book: The Growth-Driving Advisor: Proven Strategies for Leading Businesses from Stuck to Best-in-Class Book Link: https://www.amazon.com/Growth-Driving-Advisor-Strategies-Best-Class/dp/164225875X Website: https://www.growth-drive.com/

Carl Cox CEO, Measure Success Podcast Host, Author Lost at CEO

Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.

Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.

Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.