In this episode, Carl speaks with Mike Garrison about referral-based sales and how service businesses grow.
Mike shares why most sales approaches fail and how business owners must shift their thinking from price to lifetime value. He explains how referrals should be treated as a system, not a hope.
Key takeaways include: • Why predictable referrals matter • How buyers think about long-term value • The role of trust in high-value sales • Why sales is the core of every business
This episode gives a clear and direct look at how to improve your sales process.
Listen now and rethink how you grow your business.
Connect with Mike:
LinkedIn https://www.linkedin.com/in/mikegarrisoncaniborrowyourcar/
Facebook https://www.facebook.com/mike.garrison.73
Book Can I Borrow Your Car: How Financial Advisors Can Grow Their Business And Love Their Life
Book Link https://www.amazon.com/Can-Borrow-Your-Car-Successful/dp/B0BKSCTHL7/ref=tmm_pap_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.Wur7S3XBKsl32zDYadB-n5EZHgRFOY9ADL7zcZIcVT9SBeddbgLweBkt9dmaT_lLSJ_Htrph1NoPw5y3vfj1NN-qkkNte_3kRBe0bfL1eOedDvsVI-sW_q58OG8D1nH9xB7mnlmn8XFb_a4y3kQZN0hqPI_h1JbpoAQEcf0SfzpmzgY_EzhLbNUbjGxqyXqPvcfrEadDRKIS-7I1EmTRT62ZK0e2RobTI1nEUvWYtss.-nT483q5EJsYXxxYwUL6iDwKU_1T3BCqdYNV6AW4UJQ&qid=1760356398&sr=8-1
Website www.caniborrowyourcar.com
Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.
Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.
Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.
