In this episode, Carl speaks with Jon Ostenson about franchising, business ownership, and the shift happening in today’s workforce.
As AI reshapes jobs, many professionals are exploring ways to build their own income streams. Jon shares what he sees across the market and what separates successful business owners from those who struggle.
Key takeaways include: • Why following a proven system matters • The role of mindset in business success • How “non-sexy” businesses can drive strong returns • What to expect when transitioning from employee to owner
This episode gives a clear look at risk, opportunity, and long-term income strategy.
Listen now and start thinking about your next move.
Connect with Jon:
LinkedIn https://www.linkedin.com/in/jonostenson/
Facebook https://www.facebook.com/JonOstenson1
Book Non-Food Franchising: https://www.amazon.com/Non-Food-Franchising-Better-Business-Ownership/dp/B0BJNDCGN4
Website https://franbridgeconsulting.com/
Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.
Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.
Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.
