This is episode 826.
Read the complete transcription on the Sales Game Changers Podcast website.
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On today’s show, we interviewed Rishi Bhaskar, Worldwide Public Sector Partnership Lead at Amazon Web Services.
Find Rishi on LinkedIn.
RISHI’S TIP: “If you engage customers in their context, not in Technology terms, that’s fundamental to success. When you can speak both mission language and technical language, your credibility is established immediately.”
