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The Accidental Entrepreneur: How Rhea Lana Riner Built a Children's Consignment Empire

  1. The Accidental Entrepreneur: How Rhea Lana Riner Built a Children's Consignment Empire Sharon Macey 37:43

In this episode of Mom to MORE®, Sharon Macey welcomes visionary entrepreneur Rhea Lana Riner, founder and CEO of Rhea Lana’s Children’s Consignment Events. What began as a small clothing swap in her living room, born out of financial need, grew into a national Franchise with more than 120 locations, rooted in Motherhood, generosity, and community.

But the journey wasn’t simple. Rhea Lana shares how stay-at-home motherhood shaped her leadership, why creative problem solving is a mom’s greatest superpower, and what it was like to endure a nine-year legal battle with the U.S. Department of Labor that reached the DC Circuit Court of Appeals. It’s an honest conversation about resilience, risk, and leading with courage when everything is on the line.

Tune in for a candid conversation about courage, values-based leadership, resilience through adversity, and why saying no might be the most important business strategy of all.

[00:00] Introduction [02:42] Family roots and entering the grandmother season [04:10] Why choosing stay-at-home motherhood shaped her future leadership [06:21] From financial strain to a living room consignment event [12:36] Turning a small gathering into a growing movement [17:48] Stepping into franchising without a roadmap [22:33] A government challenge that threatened it all [28:57] Delivering hard news and earning lasting trust [30:50] Leadership through fire and building a no-drama culture [31:09] Advice for moms afraid to start [32:34] Boundaries, integrity, and leading with principle [33:41] Fitness, resilience, and managing Stress [35:15] Building teams and defining her next chapter

Meet my guest, Rhea Lana Riner:

Website: rhealana.com

Consult link: https://www.rhealana.com/podcast/

LinkedIn: https://www.linkedin.com/in/rhea-lana-riner-84874035/

Instagram: https://www.instagram.com/rhealanas/

Facebook: https://www.facebook.com/RheaLanas

Looking for More? Sign up for the Mom To MORE® newsletter and grab your freebie: The Mom To MORE® Guide at momtomore.com

Want to interview Sharon? Connect here.

Inspired to start on your next chapter? Book a free 15 minute mentorship call here.

Follow @momtomore on Instagram, Facebook, Pinterest and Substack. @Sharon Macey on LinkedIn.

Keep an eye out for episode #59 of the Mom to MORE® podcast where Sharon is joined by Dorothy Cascerceri Simone, Host of That Greenwich Life Podcast. Coming soon – you won’t want to miss it ♥

Sharon Macey Mom Reinvention Specialist, Host Mom to MORE® Podcast

Sharon Macey is a content creator, speaker, blogger and host of the Mom to MORE® podcast. She founded Mom To MORE®, a podcast and community for women rediscovering their purpose, reigniting their passions, and reinventing themselves beyond raising kids.

Sharon enjoyed a successful career as an award-winning copywriter and marketer before embracing the role of stay-at-home-mom (SAHM). During the years of raising 3 kids, she realized she was actually fine-tuning a skillset that would inspire her personal reinvention and help create her "MORE".

Her goal is simple: to help moms identify and embrace their abundant everyday “mom skills”, and step into their next chapters with confidence and clarity.

Sharon holds a BA in advertising from the University of Texas at Austin and a Digital Marketing Strategies certification from the Kellogg School of Management. She competes in Latin Ballroom dance and was a former National Champion.

Sharon lives her busy empty-nest life with her husband and comedic doodle, Comet.