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March 13th, 2026

Ketone-IQ: From DARPA Lab to a Gym or Cafe Near You. How to Build a Movement Around a New Technology with Michael Brandt: An EOFire Classic from 2022

  1. Ketone-IQ: From DARPA Lab to a Gym or Cafe Near You. How to Build a Movement Around a New Technology with Michael Brandt: An EOFire Classic from 2022 John Lee Dumas 27:30

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Michael Brandt is CEO and Co-Founder of HVMN, creators of Ketone-IQ, bringing ketones to the mainstream, backed by a16z and $6M from the U.S. Military.

Top 3 Value Bombs

1. Be un-busy. Most successful people have downtime.

2. Focus on a niche that buys from you consistently and grow from there.

3. Keep your temple clean.

High Performance Energy in a Bottle – Ketone-IQ

Sponsors

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Quo – The #1-rated business phone system on G2 with over 3,000 reviews! Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/fire! Quo — no missed calls, no missed customers.

John Lee Dumas John Lee Dumas

John Lee Dumas is the founder and host of Entrepreneurs On Fire, the first and only daily podcast in the world that interviews the most successful and inspiring Entrepreneurs. With over 160 million listens of his 4500+ episodes, JLD has turned Entrepreneurs On Fire into a media empire and is just getting started.​ You can learn more at EOFire.com