In this episode of Printing’s Alive, Warren Werbitt chats with Kim Woodin about her journey at Aurora Fastprint. They discuss the role of expos in staff development, the evolution of QR codes, and digital printing at Aurora Fastprint. Topics include overcoming COVID-19 challenges, business growth through networking, and web-to-print solutions with Shopify. They also cover employee engagement, print Education, customer service, and company culture. Kim shares insights on financial strategies, Technology adoption, and maintaining passion and production optimization in the print industry.

(0:00) Introduction of special guest Kim Wooden
(0:56) Kim Wooden’s discovery and impact of Printwhisper Shop
(3:27) The value of industry expos for staff development
(7:03) QR codes and digital printing evolution at Aurora Fast Print
(11:02) Navigating challenges during COVID-19 and industry excitement
(16:32) Business growth through networking and community involvement
(21:09) Web-to-print solutions and Shopify experiences
(24:38) Sponsor: Company Name
(27:10) Enhancing employee engagement and promoting print education
(31:01) Shop operations, customer service, and company culture
(39:08) Financial strategies and learning from business mistakes
(42:15) Technology adoption and shop expansion plans
(45:05) Considerations for strategic planning and financial risks
(48:05) Leadership, culture, and utilizing industry resources
(51:09) Staff training, workflow management, and personalized marketing
(54:08) Maintaining passion in the print industry and optimizing production
(56:10) Final thoughts and closing remarks

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.