In this episode, Carl sits down with Ashish Gupta, founder of ScaleUp Exec, to discuss business turnarounds, leadership decisions, and culture resets. Ashish shares how he acquired a struggling company, realized Innovation had stopped, and eventually rebuilt the team to change the company’s trajectory.
Key takeaways:
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Why the business must come first
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How to identify thinking leaders during interviews
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The role of systems before people and process
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When AI tools help — and when they fail
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How founders define success differently
This episode offers practical insights for entrepreneurs and operators who want alignment between strategy and execution.
Listen now and start measuring your success.
Guest Assets:
LinkedIn https://www.linkedin.com/in/ashish-gup/
Website https://scaleupexec.com/
Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.
Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.
Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.
