In this episode of Printing’s Alive, Warren Werbitt and David Solomon discuss international expansion in the printing industry. David offers strategies for entering the US market, overcoming global growth challenges, and avoiding common mistakes. They delve into navigating laws, engaging with international customers, and selecting countries for expansion. The conversation also covers building a successful global E-Commerce strategy, understanding diverse business cultures, and the importance of in-person Relationships. The episode concludes with insights on identifying reliable partners and opportunities for international podcast collaborations.

(0:10) Introduction to Growth Beyond Your Current Market with David Solomon
(2:02) David Solomon’s Expertise in International Expansion
(3:47) Overcoming Challenges and Misconceptions in Global Growth
(4:45) Effective Strategies for US Market Entry
(9:28) Key Mistakes to Avoid in International Expansion
(13:26) Navigating Laws and Regulations in New Markets
(17:41) The Power of Personal Engagement with International Customers
(23:13) Criteria for Choosing Countries for Business Expansion
(27:08) Building a Successful Global E-commerce Strategy
(32:26) Setting Realistic Expectations and Adapting to New Markets
(37:11) Understanding and Adapting to Various Business Cultures
(41:37) The Role of In-Person Relationships in International Business
(44:05) Identifying Reliable Partners and the Role of Written Agreements
(48:07) Opportunities for International Podcast Collaborations and Contact Info
(49:16) Closing Remarks and Call for Listener Topics

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.