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Ep #211: Traci DeForge : I Don’t Want to Die at My Desk

  1. Ep #211: Traci DeForge : I Don’t Want to Die at My Desk Beate Chelette 29:42

Had an AHA or Insight? Share it:

Work Addiction Looks Like Success—Until It Costs You Who You Are

Work addiction doesn’t arrive as a crisis.
It builds through competence, trust, and responsibility.

It receives praise. You are rewarded for it. 

You deliver more.
You take on more.
More people rely on you.

Over time, the work expands to fill more of your life. The trade happens in small increments. Stepping away starts to feel unavailable, not because something is wrong, but because too much depends on you. Gradually, who you are becomes defined by who you are at work. And your personal life is in the way of you working more. 

In this episode of The Business Growth Architect Show: Founders of the Future, Beate Chelette speaks with Traci DeForge about work addiction as a leadership pattern that develops in plain sight and how to break that cycle.

By 30, Traci was running a rapidly expanding radio operation in a male-dominated industry. She was effective, visible, and carrying increasing responsibility. She was also questioned about how she got there—who she slept with, or whether her father owned the station—pressure that shaped how much she carried and how difficult it became to step back.

Nothing looked broken.
Until it was.

This conversation stays centered on founder awareness.
How responsibility accumulates.
How separation erodes.
How optionality disappears without announcement.
How identity becomes inseparable from performance.

This episode is about what happens when you are the victim of your own success because it removes your ability to step away from it.

Today, Traci DeForge helps leaders find and trust their voice through podcasting. Drawing on decades in high-pressure media and leadership roles, she supports founders and executives in translating lived experience into meaningful conversations that reflect both their work and who they are. 

Follow Traci and learn more about her work:

 #Founders #Leadership #WorkAddiction #Responsibility
 #FounderAwareness #BuildToLast #HumanCenteredLeadership

Other Resources Mentioned:

Instagram | Facebook |  YouTube

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Beate Chelette The Growth Architect

Beate Chelette is the Growth Architect® and Founder of The Women’s Code® ​and provides visionaries and leaders with proven strategies, blueprints and growth maps that provide clear steps to improve business systems, strengthen leadership skills and teams so that our clients and audiences can maximize profits and scale their impact.

Beate is known as a straight shooter and her ability to inspire, empower and overcome adversity. Her super skill is working with unique personalities and big thinkers and building executable systems.

A first-generation immigrant who found herself $135,000 in debt as a single parent Beate bootstrapped her passion for photography into a global business that licensed content into 79 countries. She exited in a multimillion-dollar deal when she sold the company to Bill Gates.

She is the Podcast host of The Business Growth Architect Show and listed amongst the “Top 100 Global Thought Leaders” by PeopleHum and “One of 50 Must Follow Women Entrepreneurs” by HuffPost.

Recent clients include Amazon, Reckitt (the maker of Lysol), Chevron, Merck, Johnson & Johnson, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, Shelter Inc., Mental Health First Aid and thousands of small businesses.

Beate is the author of the #1 International Award-Winning Amazon Bestseller “Happy Woman Happy World – How to Go from Overwhelmed to Awesome”–a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”