In this episode of Printing’s Alive, Warren Werbitt chats with Al Kennickell from The Kennickell Group about AI’s transformative role in the printing industry. They explore AI’s practical applications, including legal insights, contract analysis, and website construction. The discussion covers AI’s impact on printing embellishments, new technologies, and strategies for purchasing and financing equipment, featuring a special offer on the MGI 3,600. Warren and Al emphasize engaging customers with print samples, leadership in experimentation, and balancing owner involvement in sales and production. The episode concludes with a call for industry collaboration and support.

(0:10) Introduction of Al Canicol from The Canicol Group
(0:54) AI’s Impact on the Printing Industry and Practical Applications
(9:14) Everyday Uses of AI in Printing
(15:35) AI for Legal Insights and Contract Analysis
(17:41) AI Knowledge Sharing in Peer Groups
(20:19) Building a Website with AI Assistance
(23:40) AI in Printing Embellishments and New Technologies
(27:43) Experimenting with Printing Equipment and Preparing for 2026
(30:14) Strategies for Purchasing and Financing New Equipment
(38:21) Sponsor: Special Offer on MGI 3,600
(43:34) Engaging Customers with Print Samples and Anticipating Needs
(51:01) Leadership and Experimentation in Print Businesses
(54:28) Owner’s Role in System Implementation and Sales Success
(57:27) ISO 9000 Implementation and Consulting Insights
(59:35) Balancing Owner Involvement in Sales and Production
(1:04:22) Addressing Production Challenges and Meeting Customer Expectations
(1:06:32) Encouragement for Printers and Closing Thoughts
(1:08:04) Call for Industry Collaboration and Support

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.