This episode: From Broken to Built for Purpose: How Tawana Lowery Turned Her Pain Into a Powerful Calling.
Here’s what you’ll learn about:
Introduction and Purpose of the Podcast (0:05)
- Host Drew Deraney introduces the podcast, thanking Mike Weiner of NRG for the introduction to Guest Tawana Lowery.
- Drew discusses the linear view of life taught to us by society and how external circumstances can derail our paths.
- He categorizes women into three types: those who are unaware of adversity, those who see it as a barrier, and those who see it as an opportunity for Growth.
- Drew identifies Tawana Lowery as Woman number three, who sees adversity as an opportunity for growth and transformation.
Tawana Lowery’s Transformation Journey (5:21)
- Tawana Lowery reflects on her journey from Woman number two to Woman number three, emphasizing the impact of her upbringing in a dysfunctional environment.
- Tawana shares a series of traumatic events: her mother’s sudden death, her husband’s infidelity, and her father’s heart attack.
- She describes how these events led her to feel like a victim and consider giving in to despair.
- Tawana recounts a pivotal moment when she felt God’s presence and realized her life experiences were not liabilities but qualifications for helping others.
From Victim to Overcomer (5:57)
- Tawana explains how she transformed her perspective from seeing her life as a list of liabilities to recognizing it as her resume.
- She shares how this realization led her to start a blog, become a life coach, and write a book to help others overcome their challenges.
- Tawana discusses the importance of taking small steps towards recovery and giving oneself credit for progress.
- She highlights the significance of her faith in guiding her through her transformation and helping her see her life experiences as opportunities for growth.
Tawana’s Work and Impact (8:40)
- Tawana talks about her work in women’s empowerment Coaching, starting a nonprofit, and Volunteering at various organizations.
- She explains how her story and experiences have helped her connect with and empower others.
- Tawana shares her recent pivot to helping small business owners and solopreneurs leverage their stories to grow their businesses.
- She emphasizes the power of storytelling in building trust, forming connections, and differentiating businesses in the market.
Success Stories and Market Research (10:19)
- Tawana shares a success story of a client in the financial investment space who overcame business challenges by sharing her story of Money Trauma.
- She discusses the impact of storytelling on consumer behavior, citing market research that shows stories influence purchasing decisions.
- Tawana explains how brain science supports the effectiveness of storytelling in making information more memorable and engaging.
- She highlights the importance of sharing one’s story professionally and strategically to connect with the ideal client.
Advice for Younger Versions of Tawana (14:13)
- Tawana advises her younger self to believe in herself and seek God’s perspective rather than relying on others’ opinions.
- She emphasizes the importance of surrounding oneself with supportive Relationships and being willing to cut ties with those who hinder growth.
- Tawana advises young entrepreneurs to focus on their calling, purpose, and future, and to value relationships that support their growth.
- She encourages young businesswomen to believe in their unique stories and how they can make a difference in their industries.
Conclusion and Future Plans (18:01)
- Tawana discusses her upcoming workshop on storytelling for small business owners and solopreneurs.
- She explains the structure of the workshop, including market research, brain science, and common mistakes to avoid.
- Tawana shares her excitement about the impact of her work and the positive feedback she has received.
- She expresses gratitude for the opportunity to share her story and help others through her coaching and workshops.
To learn more about Tawana’s mission, go to her LinkedIn profile at https://www.linkedin.com/in/tawanalowery1980/ or her website at https://www.message4millions.com/.
Tawana Lowery Bio
I help Female Business Owners & Coaches Grow Bigger Faster with Story Sharing and Brand Strategy. (Global Keynote Speaker, Best-selling author. 35 Yrs Business Leadership.)
About your host: I’m Drew Deraney, the proud father of three children. For most of my life I’ve been concerned with what people thought of me and how I was supposed to act. I learned not to be my authentic self and instead became a people pleaser, a man wearing a mask.
In a 9-month span a few years ago, I endured four faith-shaking life events that caused me to question my existence.
I became determined to find a better way to live. Through intense self-reflection and awareness, I realized that in order to be happy, I must adhere to my standards of honesty, integrity and truth and needed to break free from the belief system that was anchored in me for close to 50 years.
I now believe that success happens when we find a better way and are willing and able to share it. HOW I do that is by challenging the status quo and thinking differently. Ultimately, WHAT I bring to the table is a way to contribute and add value by having an impact on the lives of others.
My company, Profit Compassion LLC consists of 3 paths:
The Caregiver Family Health Coach: coach for caregivers of individuals with special needs, including Autism Spectrum Disorder (ASD). For Caregivers who are open to a conversation about how I can support you on your Caregiving journey: I help caregivers find balance, build resilience, and rediscover their own well-being. Through personalized coaching, I provide practical strategies, emotional support, and the tools to reduce Burnout, strengthen relationships, and navigate the challenges of caregiving with confidence. My goal is to empower you to care for yourself as compassionately as you care for your loved one.
The Mindful Man Movement: men’s self-discovery coach, speaker, podcast host, author. For Men Seeking Answers Within: Imagine having crystal clear knowledge of your purpose in life where you make confident decisions, and are assertive, productive, and at peak Mental Health. Corporate executives hire me to guide them to tap into their natural power through self-discovery so they may write their own story and live the life they want to live.
WealthPath Strategies & Solutions: health/wellness and financial services to support individuals and businesses.
Join me in transforming challenges into opportunities for growth. Let’s embark on this journey together.
HOW TO CONNECT WITH COACH DREW:
Website: https://profitcompassion.com/
Email: [email protected]
Book a discovery call: https://link.mavericksystems.online/widget/bookings/netweaving/connect30
Pick up a copy of Drew’s book: https://amzn.to/40dsbyR or https://bit.ly/BandNDrew
YouTube channel: https://www.youtube.com/channel/UCtwMTiiZvnhTpsaCYMK6oqg?sub_confirmation=1
Drew Deraney now travels the world both to Live and Virtual Events showing mostly men the steps needed to strengthen self-identity and self-worth, to overcome self-limiting beliefs, and to build confidence while being authentic, maintaining boundaries and to transcend people pleasing skills to become the person they are destined to be. Drew challenges them to reach deep inside and make a lasting impact.
In a 9-month span, Drew experienced a grueling divorce, job loss, his son’s suicidal ideations, and his father’s death which devastated Drew emotionally, mentally, physically, and spiritually. It is a commonality for men to consider any challenge as a weakness as well as to show emotion and ask for help. While writing his book, Drew realized he was not the only man suffering in silence. With more clarity of purpose than ever, he began asking for help. Drew Deraney’s mission is to help especially men, release their inner greatness by showing vulnerability, keeping in integrity of their power, and making a great impact on the people in their lives both personally and professionally.
Drew Deraney was born in Brooklyn, NY and raised in Ho-Ho-Kus, NJ where he still lives to this day caring for his elderly mom and his 3 adult children Matthew, Nicholas, and Emma. Drew earned his B.A. in Psychology, M.A. in Applied Psychology, and two psychology research publications while at Fairfield University; a scholarship from the Healthcare Financial Management Association; and his M.B.A. in Health Care Administration from Baruch College / Mount Sinai School of Medicine in NY. His hospital career spanned 24 years where he was co-chair of the Leadership Institute, spoke at JD Power, was one of three leaders interviewed by The Commonwealth Fund, received his Communicating with Empathy Trainer certification and is a Certified Patient Experience Professional. Four years ago, Drew founded Profit Compassion LLC, an entity to coach and empower mostly men to create resiliency and authenticity as Chief Resilience Officer. Drew is the podcast host of ‘From Caving in to Crushing It’ and recently became a best-selling author with his book ‘I’ll Have What She’s Having’ - Memoir of a reformed People Pleaser.
