In this week’s episode of the RAL Room Podcast, Dr. Alex sits down with Jerry Vinci, founder & CEO of CCR Growth and host of the top-ranked From Leads to Leases podcast. Jerry has been helping senior living communities grow since 2014 — long before most people even knew what “senior living marketing” meant. 🏡📈
If you’ve ever wondered how to reliably generate move-ins, this is the episode for you.
Here’s what we cover:
✅ The biggest mistakes small and mid-size operators make with marketing (and what to do instead) ⚠️
✅ Why trying to copy big-box strategies doesn’t work for residential assisted living
✅ How hyper-local marketing can fill boutique homes faster 🌎
✅ What a lead funnel actually is — and why most operators leak leads at every stage
✅ The role of a CRM and how it becomes your “silent partner” in occupancy
✅ Where a new operator should really spend their first $1,000 in marketing (hint: not Facebook ads) 💡
👉 Whether you're building your first RAL home or trying to scale occupancy across multiple properties, Jerry's insights will save you time, Money, and frustration — and help you attract better-fit families who stay longer.
Connect with Jerry Vinci
LinkedIn – https://www.linkedin.com/in/jerryvinci/
For Large Operators – https://ccrgrowth.com/
For Boutique Operators – https://growthlyseniorliving.com/
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