What’s Inside
Findings from tracking media coverage of seed rounds in 2025
Why PR is harder than ever, and why it’s not just about the story
How founders can adjust expectations and play smarter
“What are the chances our seed round gets into the Wall Street Journal?”
It’s the question Katy Goldstein, founder of KG Comms, kept hearing from early-stage founders. So she decided to answer it. She started pulling data and tracking which seed-stage funding announcements actually made it into Tier 1 tech and business publications.
The results were sobering: only about 10% broke through, even when defining “top-tier” broadly, from TechCrunch to The New York Times.
In this episode of The Venture Variety Show, Katy shares what she uncovered and what she tells founders now. We get into the four characteristics that improve the odds — strong founder profile, traction, trend alignment, timing — and talk about why media wins today are less about hype and more about building real momentum.
We also dig into the shift toward independent media — newsletters, podcasts, niche verticals — and why the smartest PR strategies are moving beyond prestige and toward presence.
You can read more of Katy’s perspective in this LinkedIn post.
And you can listen to our full conversation on The Venture Variety Show, available on YouTube, as well as Apple Podcasts and Spotify.
If this resonates, pass it on to a founder or comms lead who’s navigating the same questions.
