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Why You NEED to Know Your Audience

  1. Why You NEED to Know Your Audience Dave Jackson 5:15

I have an extreme situation. My neighbor’s mother died today. She was 96 and it wasn’t a surprise. Still, as I don’t really know my audience I don’t know how to react. Do I say

  • Everything is going to be fine?
  • Your mother is now in heaven…
  • You’ve done hard things before, you’ve got this!

I don’t know what would be the best thing to comfort him in his time of need and it depends on his thoughts, financial situation, and religious beliefs. 

When You Know Who Your Audience Is You Know What Content to Provide

When you know who your audience is you know what format, what content, what length your podcast should be. 

You can do this using sites like meetup.com, Facebook groups, or look for people on Twitter and Instagram and see what they are talking about (just listen and learn). 

Need Help?

Need help identifying your audience? I’d Love to help you. Schedule a coaching session today. 

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Dave Jackson Podcast Consultant

Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events.   In 2018 he was inducted into the Academy of Podcasters Hall of Fame. He served as the Head of Podcast at Libsyn for 8 years before moving to Podpage where he is the Head of Podcasting

Find all his shows at www.powerofpodcasting.com