Plug Your Profit Leaks – Build a Lean Company That Grows Faster
EP324 Profit With A plan Podcast
Released October 28,v 2025
Guest: Duane Deason, CPA, CFO, Founder and President | Efficacy Group
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®
🎯 Episode Summary
Revenue is up—but profit isn’t. This episode exposes the hidden operational bloat that quietly drains cash, slows Innovation, and makes growth feel heavy. Duane Deason, founder of The Efficacy Group and author of Operationally Svelte, shares how to spot profit leaks early, build an internal cost management rhythm, and create a company that’s lean, agile, and built to last.
🎥 What You’ll Learn
The silent costs that stall profit and slow innovation
Why “operationally svelte” companies outpace, out-innovate, and outlast
Founder habits that create bloat—and how to replace them
How to build a cost management center from day one
When to fund, fix, or kill projects using clear milestones
Where to cut, renegotiate, or rebalance without starving growth
⏱️ Timestamp Highlights
[00:00] Why revenue grows but profit stalls
[02:32] Duane’s turnaround story and “Operationally Svelte” mindset
[06:27] What bloat really is—and how it kills innovation
[10:45] Stop “appeasement budgeting” and set accountable milestones
[24:08] Build an internal cost management center that lasts
[29:20] Hiring the right talent to own costs across departments
🔗 Resources & Links
Guest website: https://efficacygroup.com
InfiniteProfitConsulting.com
ProfitBooster.biz
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in Finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
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