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October 27th, 2025

E173. Why AI Won’t Replace You (And How to Use It to Work Faster)

Most business owners are either overwhelmed by AI hype or wasting time using it like everyone else. Nathalie Dorémieux, a tech strategist with over 20 years of software engineering experience, shares how to use AI as an accelerator rather than a replacement – and the results are remarkable.
In this episode, discover how one of Nathalie’s clients reduced their training programme completion time from 4 months to just 4 days by building AI tools directly into their course. Learn the three essential elements AI needs to deliver genuine value: your unique knowledge, proper context, and specific prompts. Without these, you’re just getting "refined rubbish" out.
Key Topics Covered:

The three components AI needs to work effectively (most people miss at least one)
How to build custom AI tools inside your programmes to accelerate client results
Why "garbage in, garbage out" matters more than ever with AI
The difference between using AI as an accelerator vs. falling for the hype
Real examples: LinkedIn profile optimisation and membership launch emails done in minutes
How to identify which business problems AI can actually solve (and which it can’t)
Turning podcast listeners into qualified leads using AI-powered conversations
Why consistency and automation matter more than fancy AI tools

About Nathalie Dorémieux:
Nathalie is a membership maven and tech strategist with over 20 years of experience in software engineering. She spent 10 years in Silicon Valley before returning to France to build e-learning businesses with her husband. Nathalie specialises in helping coaches and course creators design high-retention programmes that deliver faster client results. She co-created Podcast LeadFlow, a system that converts podcast content into qualified leads through smart automation and AI.
Connect with Nathalie:

Website: podcastleadflow.com (free licence available, no credit card required)
Membership programmes: themembershiplab.com
LinkedIn: Nathalie Dorémieux

About Tech Your Business:
Tech Your Business helps small business owners leverage Technology to grow faster and work smarter. Hosted by Peter Banigo from Target ICT, each episode delivers practical advice you can implement immediately.
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#AIForBusiness #BusinessAutomation #SmallBusinessTech
The ‘Tech Your Business’ podcast is your go-to resource for all things tech, business, and Growth. Brought to you by Target ICT Ltd, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights.

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More from Us:
– Target ICT Ltd – We make tech easy and accessible for businesses: https://targetict.co.uk
– Instant Setters – Get an AI assistant for your business phone calls: https://instantsetters.com
– Green Tech Pulse Podcast – Discover the latest in green technology: https://greentechpulse.com
– IXBRLify – Turn your financial reports into XBRL format quickly: https://ixbrlify.com
– Shortage Jobs – Find jobs that offer work visas: https://shortagejobs.com
#TechYourBusiness

Peter Banigo Entrepreneur & Podcast Host

I see myself as a very curious person and also a problem solver, This I believe is what led to my journey for almost a decade exploring different businesses in different industries.
My zone of genius has always been Technology and breaking down complex and this is all I do now, with my podcast - Tech your Business and also my business.

When I'm not doing that, I love to travel, read and take things apart (car, mobile phone, anything that catches my fancy).