In this episode of The Global Marketing Show, host Wendy Mackenzie Pease shares exciting podcast updates, personal global experiences, and key lessons on why exporting is essential for U.S. business Growth. She also unveils her upcoming book, The Secrets of Global Sales, drawn from insights across hundreds of international conversations.
Top Takeaways:
- Exporting drives higher revenues, stability, and long-term growth for U.S. companies.
- Fear of language and culture often limits global potential. Translation bridges that gap.
- Wendy’s second book, The Secrets of Global Sales, tackles real-world challenges companies face when expanding internationally and addresses the issues with AI translation
Wendy Pease is the owner and president of Rapport International, a language services company that provides high quality translation and interpretation services with a specialty in global marketing, legal, employee communications, and medical services. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures.
Wendy is a frequent speaker, writer, blogger, trainer, advisor, and master networker. She’s the author of the book “The Language of Global Marketing”, the host of the “Global Marketing Show” podcast, which features experts on opportunities and challenges in increasing multilingual lead gen and revenue.
Wendy’s passionate about connecting people across languages and cultures. She lived in Mexico, Taiwan, and the Philippines where she fell in love with differing cultures and came to understand that we are all human, no matter the language we speak.
