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October 7th, 2025

Multicultural Mainstreaming: Why Hispanics Are Reshaping U.S. Consumer Marketing

  1. Multicultural Mainstreaming: Why Hispanics Are Reshaping U.S. Consumer Marketing J.R. Gonzales 36:04

Episode 116: Unlocking the Power of Multicultural Marketing with Hernan Tagliani

Episode Description:
Today, we’re diving into the world of multicultural marketing and the growing influence of the Hispanic market in the U.S. My guest, Hernan Tagliani, is a leading expert in this space—an award-winning strategist who helps Fortune 500 companies connect authentically with diverse audiences.

My guest, Hernan Tagliani, is an award-winning marketing strategist, author of Multicultural Mainstream, and founder of one of the fastest-growing multicultural agencies in the country. He’s helped Fortune 500 brands connect authentically with diverse audiences and has been recognized as a Top 10 Latino Influencer and CEO of the Year.

In this episode, we explore:
🎯 How culture + creativity = real business Growth
🎯 Strategies to engage diverse audiences authentically
🎯 Lessons from Hernan’s work with major brands

Get ready to take notes and level up your marketing game!

Key Takeaways:
• The growing power and influence of the U.S. Hispanic market
• How multicultural marketing drives authentic engagement
• Strategies for integrating culture into business growth
• Lessons from Hernan’s career working with Fortune 500 companies

Resources & Links:
(4) hernan tagliani | LinkedIn 
Amazon.com: Multicultural Mainstream: The Power of Hispanics In Consumer Marketing eBook : Tagliani, Hernan: Kindle Store 
Multicultural Marketing Strategist — Hernán Tagliani 

J.R. Gonzales is Chairman of the Hispanic Leadership and Management Foundation and Executive Vice-Chair of the Texas Association of Mexican American Chambers of Commerce (TAMACC). Gonzales serves on the Export-Import Bank of the United States Council on Small Business. He is a nationally recognized communications consultant and professional development trainer. Gonzales is a former Chairman of the Board, and a past president and CEO of the United States Hispanic Chamber of Commerce. As a business owner, entrepreneur, political strategist, and public speaker, Gonzales has been a lifelong advocate and voice for issues facing Latino and minority communities.